Your website copy assumes I have an inkling of what your website does. Bad assumption.
More companies should act like friends instead of doing "marketing". Here's an example of friendship marketing.
We don't do a "good job" of promoting our products, we tell our story. What's your story?
This past weekend Steve and I attended Barcamp Orlando. During our session we spoke about marketing & sales of our ruby on rails consultancy. Here's the recording of the talk
How do you enable your users to talk about your app? How do you give value back to your users as an incentive?
LessEverything recently started working with an seo company, and we're learning best practices. We're excited to share what we're learning!
Data is powerful but it's hard to track the power of love and kindness.
Being content with meeting the expectations of your customers is the quickest way to being unremarkable, uninteresting, unmemorable and struggling to make payroll.
Allan explains why "branding" is one of the dumbest terms ever conceived.
Steven's take on what caused a local coffee shop near his daughter's school to close down.
Some lessons on how to make money using great ideas, valuable research and target audiences.
Newsflash: our economy is tanking, what are you selling? Are you providing a great deal or a value?
What answer is your potential customer looking for when they're looking at your website?
There are no shortcuts to marketing with banners and cheap gizmos. Try providing quality products and service for an extended period of time.
How can you create a group of people that appreciate your oddities and are willing to pay you because of them?
Allan shares some insight on 3 things it takes to have a successful blog with a good readership.
Take a couple minutes and watch this documentary shared by Allan.
A bit of (dare we say it) wisdom about marketing from your local McDonald's.
Who are you to the online world? Be careful, you may be someone you weren't thinking...
This is a look at how timing and awareness can help you realize and reach your target audience.
If you have a bad editor, you are probably wasting ad dollars.
Allan shows us a few examples of the kind of casual copy we'd all like to see more of.
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