Location, Location, Location
written by Steven on February 04, 2010
Not far from my daughter's school is a little drive through cafe that makes great coffee. There's not much else around there, just some small neighborhoods, a veterinarians office and some day care places. The cafe closed down two months ago. As I drove by this morning I heard the voice of the owner saying "If every parent, resident and dog lover stopped in for a cup of coffee then we'll do great!" And it reminded me how many times I've heard "If we only get 1% of the market…"
In today's world the most important thing when opening a web application is location, location, location. The difference is that location isn't the url, it's the niche market you're going after. Choose wisely.
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About Steven
Steven Bristol has written code for the past 20 years. He like green vegetables and kittens, oh and butterflies too. He loves to throw ninja stars at his enemies.
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5 Comments
I love you guys !! I think your approach is very logical, straight forward ,and REFRESHING !! Even though I will admit, I have to have a terminology reference guide handy whenever I read your material-because I’m kind of a dummy ! But its also because you guys delve into areas of technology that most of us are not that familiar with. However, with your help, my knowledge level has increased a lot !! Thanks !! Keep up the great work !! And any time you can, feel free to digress just a little bit. That way us dummies can keep up with you !!
Randy O.
Sequim, WA
p.s. Under “What we believe” ..don’t try TO be everything to everyone. I think you might have a little TYPO there. Maybe not…but read it back and see what you think. No biggy !!! Your message is clear-and understood !
That damn Chinese math.
Wow Steve! In two paragraphs you summed up exactly what I feel and think often. Location, Location, Location. It’s not the url but the niche in which you are located in that makes a huge difference. Thanks for the profound words. That’s good stuff.
Would you say location might also be your position in search and existence on social sites like facebook, twitter, readit etc?
@will,
I think you can make an argument that that is true, but I tend to think of those as more marketing. Like putting a coupon in the local paper or having someone stand at the street with a sign about your business.