With McDonald's, Redbox is changing video rental.
written by Allan on January 10, 2008
Has anyone seen these dvd rental units called "redboxes"? They're stationed at various McDonald's locations. The pricing model is $1 per day per dvd rental. With the amount of locations McDonald's has this could be the easiest way to physically rent dvds. This is another step towards minimizing the #1 expense of running a company, labor.
Semi-related: I read a while back about Movie Gallery doing a "double drive-thru mini store prototypes", I am surprised I haven't seen more about this. Seems like someone besides Redbox/McDonalds needs to make a run at Netflix. Link to Case Study about Movie Gallery's Prototype **Also note Movie Gallery filed for Chapter 11 Bankruptcy.